Advantages of Digital Marketing over Traditional Marketing:- Companies have always been concerned with minimizing costs and making a profit. To achieve this, they have used various strategies, processes or tools, being the marketing one of their best allies, because it helps them to expose their products and services to a target audience at a given time.
For this reason, a debate has been generated since the traditional marketing, it can be said, has evolved to digital marketing. What should not be seen as a power struggle, both play important roles, ideally to unite them and get the better of each one, in order to achieve the goal that is proposed. I think, once we see the advantages of digital marketing over traditional marketing, then we can easily analyze its importance.
Advantages of Digital Marketing Over Traditional Marketing
Here experts recommend or show 6 advantages of Digital Marketing that you should consider always over traditional marketing.
- Consumers go to information
It is the users who seek the information and therefore, it is they who initiate the link that establishes the communication, making it stronger and more direct. In addition, with “digital marketing”, you can reach a much more precise target market; in other words, tell users that you are going to buy.
“Engagement” is strengthened, as prospects, clients and followers are encouraged to take action, visit a site, read about a service or product, value them, buy them, and respond.
Having the opportunity to offer you detailed, continuous and unlimited information about your products or services.
- Permanent and visible presence
Being on-line all the time, your information is available to the user without being invasive. Relationships are more durable and allow you to adjust your supply and demand in real time depending on the reactions of your consumers.
- More accurate measurement of results
With online marketing strategies you have what many want: measuring real results, because the public interacts, thinks and responds to what you offer, whether in content, products or services.
- International reach
Online, you have no limits; it is much easier to expand into new markets simultaneously, allowing you to have a greater number of potential customers, as well as fidelity of existing ones.
In addition you have the plus of making a viral content, reaching to markets that you had not even thought in the beginning.
Surely you were waiting for this section. If you have ever quoted a commercial for radio or television you will know that the costs are too high, while online marketing is within reach of any business.
- Development of your brand
Being on the web, it is already a must if you want your brand to exist, but not only is it enough to be, it is also necessary to have an updated site with quality content, adding value, attending your social networks and with good campaigns. Mailing all based on a result oriented strategy that you want to get.
Improve the Use of Social Networks
Social networks have become a fundamental factor in the process of communication between young people and, nowadays among some companies. They have also become symbols of belonging, where people and organizations share information such as news, music and more.
Currently being part of a Social Network has become a necessity, whether it is for people to be updated or present socially. It is very easy to join a network, create a profile and invite your friends to join your list of friends. On the other hand, since everything has advantages and disadvantages, the use of these new media is no exception. According to the business experts there are several disadvantages that we must take into account when creating a profile in social networks.
Disadvantages in personal profiles
- There may be cases of personality falsification.
- Lack of data control.
- They can be addictive and take up a lot of our time, because they are ideal for leisure.
- They can appropriate all the content we publish.
- They can be used by criminals to get information about their victims.
Disadvantages in business profiles
- Bad comments generated on the network can provide a bad image of the company.
- They absorb workers’ time and overwhelm them with the use of so many technologies.
- Employees may abuse these platforms or use them for non-business purposes.
- The ability to send messages is small and often too much information is abbreviated.
- The noise generated within the networks can be excessive so it is very difficult to keep a loyal audience.
- Some users are dedicated to SPAM.
To avoid these problems we must carry out a program and a digital strategy to make our brand known in a serious and dynamic way that does not bore the community.