Online advertising has gained much importance in the recent years, because of the endless number of options that it provides to advertisers to promote their brand as well as access to an enormous customer base. Even though just like every other types of advertising, this type also needs money as its base to run, but the main thing that sets it apart from rest of these is the lesser hard work, which is needed to gather visitors and turning them into customers as compared to other types of advertising strategies.
Types of Online Advertising
- Search Engine Optimization
Search Engine Optimization, generally known by the name of SEO, is the practice involving the best practices, which make your website search engine friendly, so that it ranks higher in search engine rankings. The higher the ranking a website achieves, the higher are the possibilities of landing more and more visitors and so the chances of doing business are elevated at an amazing level.
Furthermore, it’s not just about making search engines happier but also the readers who come to your website looking for a particular solution to their problems. That’s the reason it is important to make the website as interesting as it can be. The costs involved in this method are from nothing to more than thousand bucks monthly, depending upon the tools that you use to bring your websites improve their rankings.
- Pay Per Click Advertising
Pay per click advertising, or better said as PPC advertisements, is one of the best ways of determining the response of the visitors to a product that has recently been launched in the market. Moreover, it belongs to the list of most effective ways of driving traffic to your business website and provides a huge visitor base to the companies. But it all depends on upon the way these are implied as well as the competition in the target market.
This method involves the advertisements which are capable of transforming passive viewers in prospects who are interested in your business. For most of the companies, the effectiveness of this method is high because of its predictable ROI (Return on Investment) and huge accuracy, if proper implementation techniques are used.
- Email Advertising
Unlike the online advertising methods mentioned before, email marketing demands you to reach to the customers themselves through their emails. Even though email conversations are private then this means that you will have to send your message to almost every entity in the target market. In this way, it needs a lot more hard work and time than those two but in terms of effectiveness, it’s a subject of interest for a huge number of advertisers.
Moreover, it makes the receiver thinks that if something is present in his mailbox, then it must be something related to him, and that’s where your email designs and wordings get the chance of doing their job of converting those readers to buyers.
- Video Marketing
It’s all thanks to YouTube that the video marketing is not just a promotional means, anymore; in fact, it has grown by the time into a complete discipline of itself. It is interesting to know that YouTube is the 3rd most trafficked website on the internet and that means millions and billions of subscribers for those who are planning to dive into video marketing to use videos for online advertising of their brands.
The studies say that the videos and images are 100 times more effective for driving an action among the viewers than the text messages. Since, it fuses many elements of advertising in itself, at a time, that’s what makes “Old Spice Guy” and “Walmart” to rely heavily on the video marketing because they know that it is worth all of the hard work and investment.
- Social Media
The next member on this list is none other than the “Social Media”, itself. More than 90% of the people who are there on the internet are just because of the spell of the Social Media which makes one feel secure when he is in contact with his friends and family. Moreover, it lets the users keep an eye on what’s going on around the world.
Generally, Social Media services comprises of some of the most popular websites like Facebook, Twitter, Instagram, Stumble Upon, Google+, Pinterest, YouTube and many others. Furthermore, any other place where two-way communication can take place like active blog communities, forums, etc. are also considered among the best means of online advertising.
- Network Marketing
Even though the social media and network marketing refer to the nearly identical things but their purposes belong to total different dimensions. Since, in social media, the main task of the advertiser is to place the ads while monitoring the responses, to the ads, at the same time along with identification of the factors which influence those responses. But in network marketing, advertisers try to build strong and permanent relationships with those influences in the hope to get the control of market itself. In other words, they understand that for any content which they want to make as “Go Viral”, it is necessary to root it up with the help of larger distributors of content.
- Through Affiliates (Affiliate Marketing)
This tactic of online advertising is of great interest for larger enterprises, which are ready to spend a lot for the promotion of their brands. Since money is something that can help a brand gets other people as the promoter of that brand and its products. The person involved in such act is known by the name as an “affiliate”. An affiliate can make use of any permitted way of promotion of a brand like they might use a website for that purpose or even for social media.