Looking for a small business advertising ideas? You have landed at the right place. We know that unlike large businesses with bigger coffers and even a bigger number of advertising options to go with, small businesses advertising campaigns faced a lot tough times to achieve the same results as that of superior level companies. So, small business advertising is quite limited in the external world, but thanks to the internet, that space is now filled up with online advertising means which prove them to be more effective than physical means.
It is a fact that the word of mouth is still one of the most powerful advertising means, but it is also true that it is extremely slow and for those businesses which have recently started, it is non-applicable to a greater extent. Well! If you still want to go with this, then we won’t try to hold you back. Many other methods are out there too, which may not be as effective as the fore mentioned one, but are tested and are quite faster in providing the businesses with results. So, this article is going to be a mix of both physical and online means for helping the smaller business to build up a strong audience.
Small Business Advertising Strategies
- Newspaper Advertising
Despite the advent of the internet, it is surprising that newspapers are still in existence and are supposed to be there for an even longer period of time. Moreover, there are a lot of people who take interest in newspaper much more than the internet, thus providing the companies with a golden opportunity to spread the word about their brand and their product.
Newspapers offer the advertisers the flexibility of cost depending on the ad size and its type. The larger the ad, the more visible it is and consequently, the more it costs to the advertisers. On the other hand, go with a classified one, even though, it is less visible to users but is much more cost-effective than the others. Not sure, what we are talking about? Just check out our other article on newspaper advertising to get a clearer idea about it.
- Business Cards
Business cards surely are a great way of advertising your brand and spreading its influence through the customers themselves. Think of a satisfied customer who leaves your office with a business card that tells the clients about your company and the services it provides along with the contact methods printed on it. If that client finds that one of his friends or close relative is looking for the same kind of solution, then it is very likely that your client will recommend your business to him with the help of your business card and will advise him to contact you immediately. That’s how they go from hand to hand while giving your company more chances to do more business.
- Direct Mail
One of the most effective means for small business advertising is to make use of direct mail. The secret to the effectiveness of this idea is that feeling which makes the customer think that anything received by his mailbox belongs to a personalized category. This feeling when putting in the combination of that happiness which only comes to the client, when he finds the solution to a particular problem which he is suffering from right now, leads to the formation of a relationship of trust among brand and its customer base.
- Vehicle Advertising
One of the most common advertising methods in developing countries is the method of vehicle advertising. Since it lets the ad go through the eyes of hundreds and thousands of the people walking by, travelers and even the tourists, especially if it is used in places where historic and tourist attraction points are present. The visibility of ads can further be increased by making use of eye-catchy graphics and an attractive headline.
- Website Advertising
Creating a website for business can surely unlock the access to a huge number of potential customers for your brand, since with the every moment passing by, the number of internet users is growing tremendously. And among that enormous number of users, if 1% of them come across your website and let’s say that even if 1% of that visitor base tends to do some business with your company, then it will generate enough revenue to let you grow your business to international level.
For the purpose, what you need to do is just make your site search engine friendly and, especially, user friendly; put all the necessary information on it like the services you offer, pricing, special offers, if you provide any, all the nitty gritty detail about your company; and you’re good to go.
- Email Advertising
This strategy for small business advertising works in a similar manner as that of direct mail advertising. Except that this time, the targeted number of customers can grow up to millions depending on the number of emails that you have listed down in your notebooks, records or even digital databases.
- Trade Show Participation
Trade show participation is quite a good way to get exposure for your brand. The bigger a trade show, the more expensive it is but offer great chances to get known. So, it is always a better idea to start with smaller but relevant ones. Once your business grows and its coffers start showing some strength, then that’s your chance to go and attend the big trade shows.
- YouTube Advertising
According to Nielsen, YouTube is able to get multiple times the traffic a day than any cable network. Moreover, analytics show that on average, 6 billion hours of video are viewed on YouTube on the monthly basis and that counts up to one hour of video playback for each and every person present on planet Earth. That surely seems to be a great number of potential customers lurking within that and even a greater chance for putting small business advertising means to action and promotion of the products of a particular company.