Importance of Advertising in Modern Marketing:- Advertising your brand is what needs the most of your brand’s energy in letting it achieve an enormous customer base for itself. Though, larger businesses are fully aware of the importance of advertising, since they know that advertising is their main tactic that brings them close to new customers in a timely manner. But there are some smaller level businesses also who just think it to be a great strain to the brand’s budget and manpower.
Well! It is a fact that the situations that a business faces differ from brand to brand and field to field. Moreover, it may not be necessary that your brand’s age is similar to the other ones. But don’t you think it may still worth your time to go through rest of the article for getting an idea of how important advertising can be for your business.
Importance of Advertising Unveiled
- Promotional Perspective
The existence of the concept of advertising dates back to Ancient Egypt and this alone pretty much explains that how advantageous the advertising can be for the perfect functioning of your business. Since from that time, it is in use by marketers for getting the word out that their business is about something else than that the rest of the market has to offer. Well! This can be about anything ranging from an expansion campaign for your business, at one end, to a new, unique and antique solution that can be known as the product which answers to a particular problem of its users in daily life and not just this but also it includes every other aspect of life that needs the attention of customers brought to it.
It is also true that the need for time to time advertising is also dependent upon the field in which a company is operating. For example, a company that has to deal directly with customer often requires proper implementation of strategies for advertising and promotion while the company that relies on wholesalers and agents does not, once its business is up and running. But still, for getting the business in that condition, advertising is a must have part of your business strategy.
- Spreading Awareness
The world is so big and so are the problems of the people living inside it. If your business is the one that’s capable of creating solutions to those problems, then definitely your business needs advertising and that too, a lot of it and that’s where the knowledge of the importance of advertising can help a company in raising awareness about its particular product or service in the target market. Well! It might not just be about paying and getting but also about educating people about the causes and remedies to certain problems that they mostly face.
Let’s say that your product is a kind of insecticide or a pesticide that kills a particular type of bug that destroys crops and a farmer, who is concerned about the exact type of bug, comes in contact to your ad either it’s on television or radio. Upon seeing that ad, there is a huge chance that the farmer will contact you right away since your ad was not just about identifying the possible reason of the problem but also consisted of the answer to his call.
- Product or Service Comparisons
According to Gerrard Tellis, it is the importance of advertising that forces the people to compare your services to your competitors’. You can get the idea about this by thinking the promotional strategies that the networking companies use. Each company that puts forward a new package or offer puts an ad about it on television or the internet and the features that this package has to offer to its customer. In this way, the customers can compare the packages from each company and choose the one which best suits their needs. Or consider the case of household cleaning product and their advertisements, since these are capable of providing compelling and powerful visual evidence about the products that are faster and are effective in fighting against the stains.
Just think about it, what if your brand is the only one that is able to respond to a particular problem of the customers and no other brand is capable of doing so. Well! Obviously, the comparison in that case dies and your company gets all the credit and sales. Provided, what that solution of yours gets some exposure with the help of a little ad and it can be anywhere.
- Retaining the Existing Customers
Till here, you might have been thinking that the importance of advertising starts with gaining a new customers base and ends with it. But in fact, advertising is a lot more than that. It is your most powerful companion that helps you in reminding your existing customers that your company is alive and fully-functioning. It is quite a huge necessity in the troubled economy of today where keeping your brand up in the eyes of your customers in extremely important.
This task becomes a kid’s toy if you make each of your advertising campaigns pay for them. For the purpose, each and every means of advertisement will come in handy like fliers, cards, a brand new website, that just focuses each and every milestone that your company has covered towards making this earth a heaven, or even those old and dusty paper based regular ads.
- Giving a Boost to Workers’ morale
It is a common observation of a normal day life that nearly every person, you meet, asks about his current job situation. And the answers are quite a morale boosting for a worker that works in your brand and faces the same situation if he gets “Oh that company or store with extremely amazing services” as the reply to his answer. Since it makes that worker feel the pride that comes from working in a company that’s responsible for spreading positive feelings about it around. Moreover, it’s not just pride but also a feeling of emotional ownership that keeps the worker happy with its workplace and thus, he works with all he’s got. Even though that’s quite an indirect way of seeing the importance of advertising but the effects work in a direct manner towards the productivity of workers.