Why Micro-training is Important for Sale force People: In a digital context of permanent acceleration, how can we reconcile the long training time and the ever more instantaneous demands of the market? This problem, which is particularly acute for sales teams constantly confronted on the ground by increasingly sophisticated consumers and the complexity of offers and products, must be answered by management.
There is a very simple solution that is being used more and more: cutting out training courses in micro-training, spreading them over time in a continuous way, and dispensing them with digital support.
Advantages of Micro- Training Modules
Here are the 3 main advantages of the micro-training modules:
- Creating a Learning Community
According to a study by Software Advice (a reference institution on the efficiency and use of software that regularly publishes research and studies); micro-training modules generate 50% more commitment from employees by Traditional training modules. Moreover, micro-training has largely grown in the face of the increasing disinterest and disengagement of employees for the training offered (seminars, conferences, etc.).
In addition to encouraging the motivation of learners, micro-training allows for more effective memorization of information. Indeed this system of learning promotes 17% more information retention.
First of all, it offers innovative and diverse learning content, from pure text to video and image. All resources are available to give material and content to learn. The idea is obviously to make these libraries of content available easily, especially thanks to digital.
Finally, a micro-training module is usually composed of an evaluation brick as a quiz. Such a system of evaluation is immediate, fast and therefore allows a real-time return on the acquisition of skills. This is not binding, and is extremely useful for very specific training, on important or complicated details – hence a format entirely adapted to training on new product characteristics for example.
- Gain in Deployment Agility
Training modules cut and distributed by small end is also a saving of time and cost on the part of the management. Indeed, it takes less time to set up. According to Ray Jimenez , an “e-learning architect”, micro-training is set up 300% faster than “normal” training. Thus micro-training allow you to gain enormously in deployment agility: since the development time is less and the distribution of the module is also simplified if it is done via Smartphone, the only remaining task is the one to develop the modules, one by one, and not all at once.
This agility of deployment will be beneficial for you to concentrate on the content of the training and to adapt it to the challenges of the daily life.
This advantage is also reflected in the effectiveness of micro-training for learners: the example of Duolingo is striking in this respect. In addition to the fact that in four years the application has gained 120 million users, they have conducted a study whose results are more than clear: learning by micro-training is 75% faster.
- Shape Continuously and Remotely
The third indispensable advantage of micro-training is the capacity it gives to form continuously. Why? Because developing micro-training modules halves training costs. Indeed there is no trainer or specialist to hire, no premises to rent to provide the training and, finally, no cost in material since everything is digital. All these savings make it possible to deliver these formations in small doses throughout the year. Continuing education is one of the important advantages that an organization can offer its salespersons. It is the promise of continuous learning, of a regular acquisition of skills: the promise also somewhere of access to training on the most innovative and most essential subjects.
It is also the opportunity for an organization to greatly facilitate the integration of new employees by means of modules of 2-3 minutes to be completed each day.
How to set up a Micro-Training system?
At this point, if you are convinced of the effectiveness of micro-training, you are probably wondering which tool to use to train your teams. It is important to not only rely on its CRM for example, which has only an analytical function if one can say. Certainly, a CRM gives you all the information you need to measure your performance (and again), but what is important is what you do afterwards. Think of a commercial engagement application that will ensure the whole post-analysis aspect, that is, the motivation and concentration of teams on strategic points.
The application side, unlike a software or only responsive platform, ensures the mobile format: the Smartphone is one of the main tools of the commercial worker, especially the field commercial. By having access to micro-training modules on his mobile, it is the possibility of training at any time and the assurance of more easily engages the user to pass these modules.
A business motivation application will also leave you free to create yourself the training you need. You can customize modules for a particular type of population.
What you should remember:
- 50% more commitment
- 50% less costs
- 17% more retention of information
- Much faster learning