Things to Know about Gamification before Adopting in Business:- With the arrival of the “millennial” generation in the labor market, many companies have had to, or plan to rethink their relationship with employees and ways to work with motivation. In this spirit, gamification, which is based on the foundations of the game to involve, motivate and engage, is more and more adopted in the professional environment, especially for sales teams. From management to training and performance, everything can be gamified. Here are 5 things to know before adopting gamification in your business organization.
5 Things to know About Gamification
- Makes more Productive and Motivated
For commercial organizations, digital has helped make products more complex and at the same time, customers have become more demanding. How, in this context, make sure that your salespeople know your products at your fingertips and continue to perform? Gamification is an answer to this problem, especially since the need for progression has become a crucial motivating lever.
With this in mind, offer fun and free training to your employees: they will be grateful. Numerical solutions can help you, but the approach does not have to be technological: for example, you can also set up a sort of Trivial Pursuit of the company, in the form of a paper quiz, to check the knowledge of your teams Products.
- Allows you to Monitor real-time Performance
Difficult to maintain a motivation intact for the duration … In the video games, the least advance is counted, holding the players in suspense. By offering tools to challenge performance, by encouraging them to follow their results in real time, your salespeople will self-drive and remain motivated in the long term. Data visualization of the results is therefore essential: a salesman must be able to visualize in two clicks his progress and the evolution of his performance over time, as well as his strengths / weaknesses to improve constantly.
By creating rankings within the “corporate game” set up, the company can also maintain the spirit of competition. This will encourage employees to outperform and the profit will be double: for them but also for the company.
- Improves and Diversifies reward Mechanics
To remain involved in doing a task that may seem repetitive, it is useful to offer increasingly important rewards. To prevent this from being too expensive for the company, gamification can reward intelligently all of your salespeople. To avoid heterogeneous membership among your teams, it is essential to optimize the participation rate by rewarding, to a greater or lesser extent, all sales representatives. Beyond the gifts given to the top of the ranking, the examples of Trip advisor or BlaBlaCar, which offer badges to Internet users who most often give opinions, prove that a system of recompense playful can also meet a real success.
As for the mechanism and for the beginners, assign “easy” and random rewards: this will involve them and familiarize them with your program. For confirmed players, rely on predictable rewards for long-term commitment, and experts? They work thanks to performance rewards: this means that once a certain threshold has been reached, their reward must be proportional to their performance.
- Strengthens Sharing and Team Spirit
Among the 5 characteristics of gamification, according to the author and specialist of the online communities Amy Jo Kim is to encourage exchanges between players and to integrate a mechanism of feedback.
Gaming sharing information and good practices can be a great way to foster mutual support in your team. Feedback from the field is also valuable. For marketing that can see what messages / products are working or not working, but also for other collaborators in the field. Moreover, your sales people will feel listened to, valued and perceive the importance of reassembling the information. For example, offer badges, points and / or rewards to those who communicate their knowledge and advice.
In a video game, as soon as one performs an action, one immediately has an answer: if one misses its jump, one dies right away, and in case of good action, it is directly rewarded by coins or points. By projecting into a sales organization, you can integrate immediate communication mechanisms: for example, it may be a simple congratulatory message from a top manager to an employee, if successful, or a message of encouragement in case of difficulty.
- Not a Miracle Cure
Despite all its positive aspects, gamification cannot be considered the ultimate solution to a service or organization that would not work. If your product does not work, this system will not “save” it. Gamification helps improve efficiency, motivation or even a strategy that you want to develop. Using it to hide a defect, or too roughly, would be ineffective. This explains why 80% of gamification attempts do not meet their objectives because they are not integrated into a coherent and effective strategy and / or organization.
The commitment of your employees brings value to your company and increases its productivity. The more committed your employees are, the less they want to leave your business and the more they will want to participate in its evolution. Gamification is a good tip to increase this commitment.