How to Modernize your Commercial Challenges with Digital Media? After having transformed the customer relationship, the digital revolution brings to the teams new levers of commercial performance. The digital media strengthens the 4 pillars of the commercial animation:
- The management of qualitative and quantitative indicators becomes real and motivating time
- Employees progress on a daily basis with micro-training on their Smartphone
- Communication and sharing are reinforced within the Teams in collaborative spaces
Today, we will see that the trade challenges are modernizing. They become mobile, interactive and individualized to improve your daily business performance.
Boost your sales Performance with Digital Media
The commercial challenge is a mechanic that has been used for years. Product launch, development of a range of products, general challenge on turnover or on performance indicators. The commercial challenge can be applied everywhere.
Organizing an engaging challenge is nevertheless a complex task.
Today, most transactions are managed by mail. Results are updated and communicated monthly. Real time is essential to the commitment and achievement of your sales force’s goals. As for your piloting, an Excel table is not very readable, not mobile and the data are updated too little regularly.
The mechanics of challenges have evolved and need to be rethought. Those used it 10 or 20 years old are no longer as effective today. A challenge that works, it is a challenge where the animation is regular, the participation rate high and where the involvement of your teams is daily. All this is possible thanks to gamification.
Mechanics derived from gaming are increasingly appreciated by salespeople and have demonstrated their effectiveness on many occasions.
Gamification is an integral part of the process of modernizing commercial challenges. Combining more sophisticated challenge mechanics with the game naturally activates the levers of motivation.
According to the French Agency for Video Game, France has 35 million regular players and 67% of French people consider video games as a new culture. Here is a quick portrait of the French players:
The game is a modern mechanic, which is also necessary in the commercial challenges and that must be used to rethink your own mechanics.
Digital to the rescue of commercial challenges.
For your commercial challenge to generate a real return on investment, you can use tools that combine gamification, real time, legibility, mobility, data integration and simplified animation. Incentive allows you to do all this through simple interfaces, restoring the performance of each. Your teams have access to rankings, visualization of their “remain to be done” and community spaces dedicated to the challenge.
Viewing their data is a key to a challenge. Know every day which product to sell to reach the next award, it’s a must!
Your sales people can log in from their phones, watch their results and ranking independently with automated data updates.
As for you, managers, you can simply animate all your teams by posting information, helpers or just by encouraging staying motivated. At our customers, the salespersons connect to the platform several times a day and this allows the challenge to never run out of steam.
Modern and more sophisticated mechanics are easily implementable. Managing complex and multiple indicators is a feat with Excel, but with Incentive, it’s automatic!
The motivation of your teams will be felt quickly as more complex and gamified mechanics are more engaging and correspond to the expectations of your salesmen. To develop new mechanics, inspire yourself with games. Games of company, video or re-flexion … everything is declinable in playful mechanics and that is what makes the strength of a commercial challenge.
The use of digital tools allows you to create more challenges, shorter, more intense, with mechanics that change. This is a real way to improve your daily business performance. You have all the cards in hand; you have to take the plunge!
How to Communicate with Digital Media
An internal communication mastered and developed on all your teams is a guarantee of commercial performance. Membership in a community, fluidity of exchanges, more informal feedback and facilitated teamwork are keys to business performance.
Communication is the cement of your organization
Communication is the cement of any organization. Internal communication is still too often reduced to a few emails, an exchange during the coffee break or a monthly debriefing. It is often downward and does not leave room for a participatory, ascending or transverse system. Communication sods, animates, builds coherence, facilitates and streamlines the processes of your sales teams. The faster, easier and more informal your communication will be, your teams will save time, help each other and feel part of the same entity. This virtuous circle will gradually become a real vector of commercial performance. Strong communication will activate almost all levers of intrinsic motivation.
The mail, useful but saturated…
The mail is the first digital communication tool in the world. Every day, nearly 215 billion emails are sent to the world. In business, mail is interesting when communicating formal information or sending important documents. But it remains a downward and individual means of communication. A monthly newsletter sent to your teams will only result in a low reading rate and probably no feedback. Transverse and upward communication is difficult with e-mails. How to create reactions, emulation and participation in a team? Individuals are now seeking interaction and sharing. What’s-App, Viber, Facebook … so many tools with exchange spaces to communicate simply? Why not apply the same methods in business?
Create real communities and grow your business
Several solutions are at your disposal to reinvent your internal communication. Corporate social networking, Chat, management platform … These tools allow you to create collaborative and engaging discussion spaces. The exchange format becomes more informal, faster and your teams will gradually release traditional communication schemes. You can use these spaces to share multimedia content, good practices or stimulate your teams with a quote every morning for example! In addition to being able to communicate more informally with your teams, your salespersons will exchange much more between them. Helping a colleague to solve a problem is ultra-motivating because the feeling of recognition is developed.
With Incentive, you can create multiple spaces where your teams can express themselves freely. Multimedia sharing sharing of good practices, comments or surveys; more than communication, you create real communities.