Commercial Gaming and Generation Y: Whether you prefer to call them “Millennials” or “Generation Y “, these individuals born in the 1980s and 1990s and looks like will lead the large part of the payroll might be till 2025. This means that even if they do not represent till the majority of your sales team, they will undoubtedly do so soon. However, you may have noticed that “traditional” motivation methods have less impact on your salespeople of this generation. Luckily for you, there is a new technique that can massively motivate your commercial “Years”, sales gamification.
Gamification consists in transposing the motivation techniques of the game into a non-playful field, such as work, for example. Let’s look at why and how to gamify your sales processes can spark new levels of interest and competition between your Millennials.
Commercial Gamification and Feedback
First of all, your Generation Y staff needs constant feedback, for the simple reason that they have always had it, it is in their education.
All electronic resources, games, online dashboards and the amount of social media available today have programmed this generation to expect answers, whether positive or negative, immediately after each of their facts And gestures.
Setting up a sales system will allow them to have this immediate feedback. Whether it’s a reward for the points they’ve made for a sale, a badge for having passed a higher skill level, or an alarm that tells the whole team that the goal is being met.
Commercial Gamification and Motivation
Generation Y salespeople are often considered lazy and, indeed, it may seem that they sometimes need a good re-motivation stroke. But we need to understand what their motives are today. Traditional hardware rewards like bonuses, commissions or prizes will no longer have as much impact on this generation.
Instead, the Years salespersons place greater emphasis on intrinsic rewards, such as personal development, lifelong learning, or social success. Gaming your sales process will allow you to “celebrate” each accomplishment, such as climbing a level in the game, correctly answering a quiz on the new product and also allowing your salespeople to enjoy public recognition before their peers, a job well done.
Fortunately, commercial stimulation tools, such as commercial animation platforms, allow you to set up gamification systems easily, to create transparency and empower your Y business.
These sophisticated platforms, but very easy to use, generate, in addition to the fun, an excitement and a craze on the part of your salesmen. They will be able to have, in real time, all the metrics that interest them, their objectives, their number of sales, their ranking in relation to their peers. All of this will enable you and your teams to know where they are, where they need to improve. These platforms, combined with a gamification process, will also support more traditional strategies such as those that will play on the competitive spirit of the sales force. Everyone knows that the salespeople have a strong competitive spirit and the Generation Y salespersons have a somewhat more keen sense of competition. Why not integrate this spirit of competition in a gaming environment?
It is up to you, commercial managers, to adopt sales strategies and motivation that adapt to your future commercial majority. We will therefore give you only one advice: that the game begins!