Consumer Behavior Consumer behavior is the study of organizations or activities associated with the purchase. How consumers’ emotions affect buying behavior. Before going into the detail of consumer behavior, let’s discuss some basic concepts about consumer behavior. Consumers The consumer is defined to be any individual, who buys or obtains goods/services for the purpose of […]
Consumer Market Segmentation
Consumer Market Segmentation The consumer market segmentation is not confined to a single method. The market structure is best viewed by the marketer by applying different segmentation variables both in the alone form as well as in the combined form. Consumer Market Segmentation Variables Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behavioral Segmentation Geographic Segmentation The […]
Effective Advertising Program | Advertising Decisions
Effective Advertising Whenever an advertising program is prepared, the marketing management should take into account the four advertising decisions. On the basis of these advertising decisions, you may easily develop a successful Effective Advertising Program for your business. Setting Advertising Objectives Setting Advertising Budgets Developing Advertising Strategy Evaluating Advertising Campaigns Advertising Decisions for Advertising Program […]
Marketing Communication Process
Marketing Communication Marketing communication process consists of integrated activities in which the targeted audience is identified. Although a well coordinated promotional program is prepared to generate the desired response from the audience. Most problems of preferences, image and immediate awareness in the target customers are focused by the marketing communication. However there are certain limitations […]
Product Manufacturing Process
Before explaining the important decisions of a single product or a new product manufacturing process, let’s take a look at some basic concepts. Product Anything available in the market that can satisfy certain needs or wants through acquisition, use or consumption is called a product. It can take the form of physical things, services, ideas […]
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