Marketing communication plan is the process of creating a positive impact on the targeted audience by successfully carrying out or executing all the important elements of the marketing mix. In pretty simple words the Communication Plan is setting objectives to change people’s awareness, knowledge, attitudes or behaviors about the product. Managing all the aspects of the promotional mix (advertising, sales promotion, public relations, and direct marketing) in the Communication Plan.
Marketing management are the organizational principal on the basis of which we apply all the marketing tactics, methods and strategies insides the business enterprises, firms or companies. These marketing management principals set the rules and regulation for every employees of the business organization. We may also says that practically implementation of marketing orientation, techniques and methods is known as marketing management.
Consumer Decision Making Process
Consumer Decision Making Process means the process of Identifying and verifying the decision making of the consumer by the business leaders or the marketers. The Marketers have simplified the process of decision making in five stages. Let’s just talk about the End Consumer and Consumer Behavior before we jump to discuss the stages of Consumer Decision Making Process. The End Consumer is the heart and soul of any business stability. End Consumer is a business term used to describe the end user of the product in the distribution chain of business. The End User may or may not be the purchaser of the company product.
Market Penetration occurs by increasing the sale/consumption of a product or service to current segments in a given market without changing the product. The growth in sales is usually due to improvement in marketing mix i.e. improved design, enhanced distribution efforts, and reduced price or aggressive marketing campaigns. Market Penetration Strategies helps in determining the effectiveness of the successful business model and efficacy of the marketing strategy.
The incentive based marketing strategies used by the product manufacturers, service providers or business giants to lift sales in the upward direction and to boost the profit graph accounts of Sales promotions. Sales Promotions are short term marketing tactics to target the product market or customers to perform a certain activity or to respond in a certain way in order to increase the product sales, Trail usage of a good or product offered by product manufacturers, to avail a certain service offered by service organizations.
Product packaging has earned a great importance today. Probably, It is said that first impression is the last impression. If your product did not attract the customers first time, then you never make your product a brand in the market. The process of enclosing and distributing the product in the market, Storing the product in the warehouses and selling the products in the retail store and shopping malls and protecting it for the use of end consumers is called product packaging. Product packaging is used to preserve and contain the products, Product packaging protects the product from damaging before it reaches to the buyer. Product packaging prepares the product for transporting, warehousing, selling, and using.