Marketing communication plan is the process of creating a positive impact on the targeted audience by successfully carrying out or executing all the important elements of the marketing mix. In pretty simple words the Communication Plan is setting objectives to change people’s awareness, knowledge, attitudes or behaviors about the product. Managing all the aspects of the promotional mix (advertising, sales promotion, public relations, and direct marketing) in the Communication Plan.
Marketing management are the organizational principal on the basis of which we apply all the marketing tactics, methods and strategies insides the business enterprises, firms or companies. These marketing management principals set the rules and regulation for every employees of the business organization. We may also says that practically implementation of marketing orientation, techniques and methods is known as marketing management.
Consumer Decision Making Process
Consumer Decision Making Process means the process of Identifying and verifying the decision making of the consumer by the business leaders or the marketers. The Marketers have simplified the process of decision making in five stages. Let’s just talk about the End Consumer and Consumer Behavior before we jump to discuss the stages of Consumer Decision Making Process. The End Consumer is the heart and soul of any business stability. End Consumer is a business term used to describe the end user of the product in the distribution chain of business. The End User may or may not be the purchaser of the company product.
Market Penetration occurs by increasing the sale/consumption of a product or service to current segments in a given market without changing the product. The growth in sales is usually due to improvement in marketing mix i.e. improved design, enhanced distribution efforts, and reduced price or aggressive marketing campaigns. Market Penetration Strategies helps in determining the effectiveness of the successful business model and efficacy of the marketing strategy.
The incentive based marketing strategies used by the product manufacturers, service providers or business giants to lift sales in the upward direction and to boost the profit graph accounts of Sales promotions. Sales Promotions are short term marketing tactics to target the product market or customers to perform a certain activity or to respond in a certain way in order to increase the product sales, Trail usage of a good or product offered by product manufacturers, to avail a certain service offered by service organizations.
Product packaging has earned a great importance today. Probably, It is said that first impression is the last impression. If your product did not attract the customers first time, then you never make your product a brand in the market. The process of enclosing and distributing the product in the market, Storing the product in the warehouses and selling the products in the retail store and shopping malls and protecting it for the use of end consumers is called product packaging. Product packaging is used to preserve and contain the products, Product packaging protects the product from damaging before it reaches to the buyer. Product packaging prepares the product for transporting, warehousing, selling, and using.
Brand management is all about fulfilling the expectations of the consumers by providing continuous and consistent consumer satisfaction. Brand Management enables the companies to earn more money from the products, grab a large market share, and win the loyal customers by creating positive associations towards the brand.
Marketing segmentation strategies have documented a lot benefits of the successful implementation of marketing plan. In order to understand the strengths of the Market Segmentation Strategies in business it is very important to fully grab the meaning of Market Segmentation itself. Let’s just have an eye ball of Segmenting the Broad Market.
Sales force management is the soul of the company. Establishing a world recognize brand does not only require marketing and advertise efforts, but it also requires the sales representatives or in simple words sale force along with all other promotional activities. Firms are now investing considerable funds, time and expertise to rain the sales force. In order to compete in the market and getting brand recognition; a quality product needs a quality sale force. The Sale Force is the FACE of the Brand or the Product. A very important aspect of marketing that yields business is the efficient and effective use of sales force management and companies are always looking for better ways to complete this task.
Supply Chain Management (SCM) is very critical to the success of any business organization. It involves the management of movement of products or services of business organizations. It begins with the accumulation of raw materials, than moves towards required processing on materials to convert them into finished goods and further it involves making the product available for sale, and finally concludes at the delivery of product to the end consumer.
Marketing plan is related to any particular product, brand, service or a product line. It may be either one year plan (annual plan) or five year plan. Marketing plan is component of an overall Business Plan. In simpler terms