Customer segmentation basically deals with the exercise of making groups and further sub groups of the customers depending upon their different needs. It is the making of sections of consumers based on their specific behavior and needs, so that we could easily target them. The objective behind customer segmentation strategy is to integrate the market into the sets of individuals that shows similar behavior. These sets are designed on the basis of various characteristics like gender, age group, their likings and dis-likings, the interest levels, their buying habits and many other characteristics, etc. Customer segmentation is also known as client segmentation, which is developed to make better customer relationships with them.
Name of international marketing itself gives its meaning, use of marketing strategies in more than one nation by firm, business organization or a company is known as International marketing. We may also say that the use of marketing principles in all over the world to promote the business products & services is known as international marketing. International Marketing also known as global marketing in all over the world.
International business is basically referred as selling your product in other countries and expanding your business worldwide instead of just focusing on the domestic market. It means trading your product globally by making your entry across the borders. In International business you make your products and services to satisfy the customer in all over the world instead of just focusing on local consumers. It is basically defines as the unit called becoming multinational or having an international business brand.
Marketing planning process is basically a set of steps that provide guideline about how to market and sell your product in the market within a specific period of time. It involves which promotional strategies to be adopted to make your product best seller in the future. Marketing planning process consist of the tactics and marketing techniques that you have to assume for achieving your marketing goals within the required time period.