Text message advertising has gained much importance in the recent years because of the immense growth of the mobile phone market and the number of mobile phone users, which are growing tremendously at the rate of more than 50 thousand subscribers per day. This means a promising number of potential customers to which you can […]
Factors Affecting Advertising Budget
Advertising budget:- Well advertising efforts of any brand are adversely affected by the budget that it has to offer to make the advertising means work. The advertising budget is what that determines the maximum number of ways, which a business can deploy for the advertisement of its name and its products. This is what that […]
Steps to Creative Process in Advertising
Creative process has great importance in advertising same like the other matters of life. It helps us in the creation of new ideas, the ideas which are able to take over a whole market or transformation of old concepts, which have no place in this modern market. Creativity takes the cluttered ideas in a human […]
7 – Main Advertising Objectives Examples
It is really important for every business owner to know their advertising objectives before running any advertising campaign. Companies probably put up their resources in advertising their brands and products since they know that what they are spending will surely find its way back to their coffers through more lead and sales. Every brand owner […]
Difference Between Advertising and Promotion
Although, putting advertising and promotion under the same manager’s work belt works well for most of the smaller businesses, but what if your business’s wingspan is a lot wider than that single manager can’t handle it. That’s why at times, it becomes quite important to differentiate the concept of advertising from promotion and vice versa. […]
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